(Reprinted From Brandstand Spring 2008) John W. Carroll who was president of the Lone Jack Cigarette Company received special mention in the centennial Sketchbook of Lynchburg as one of city’s most prominent citizens. Carroll had come to About 1850, when his fortunes were at a low ebb and success in the tobacco business seemed doubtful, he sat down with a friend to play a game of “Seven Up”. Each staked a dollar on the game and through a long series of games, Carroll was a constant loser. It was late and with a feeling of chagrin, he pulled out his last dollar and placed it on the table. The critical moment arrived when his adversary stood six to three and had the deal. Diamonds were trump and Carroll held only one – a lone Jack. He looked about in desperation. If his opponent held a single trump, he was beaten. He hesitated but then gallantly took his stand. As fortune would have it,. |
Carroll’s lone Jack turned out to be the winning hand and he scored high, low, Jack and the game. The lucky turn of events made such an impression with Carroll, he decided at that moment to name his best selling smoking tobacco “Lone Jack” and eventually the same name would be used as he moved into the emerging cigarette market in the 1880’s.. Based upon: “The History of Lynchburg Virginia" by Philip Scruggs, 1946 (sent to us by Joe Hudgins). Lone Jack pack 1888 (R.Elliott Collection)
|