Cigarette Pack Collectors' Association

                                               Listerine Cigarettes?



   Listerine was invented in the late nineteenth century by a phamacist as powerful surgical antiseptic. It was later sold, in distilled form, as both a floor cleaner and a cure for gonorrhea. But it wasn't a runaway success until the 1920s, when it was pitched as a solution for "chronic halitosis"— a then obscure medical term for bad breath. Listerine's new ads featured forlorn young women and men, eager for marriage but turned off by their mate's rotten breath. "Can I be happy with him in spite of that?" one maiden asked herself. Until that time, bad breath was not conventionally considered such a catastrophe. But Listerine changed that. As the advertising scholar James Twitchell writes, "Listerine did not make mouthwash as much as it made halitosis." In just seven years, the company's revenues rose from $115,000 to more than $8 million.  On this wave of sucess, Lambert Pharmaceutical quickly tried to find  other ways to market their antiseptic product such as toothpaste, shampoo, after-shave, chewing gum and yes, cigarettes.  Listerine toothpaste and mouthwash remain with us to this day but the other product lines are mostly forgotten. (Wikipedia)